Marketing automation for clinics and spas
You look after clients. Maggie, your AI CMO, explains your treatments online, keeps your Google Business profile busy and checks every post against medical rules before it can go out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why clinics and spas struggle with marketing
Your day is booked in fifteen-minute slots. Marketing happens after the last client leaves, if it happens at all.
Full in December, quiet in January
The diary fills itself before Christmas and empties straight after. You know you should post before the quiet weeks, but the busy weeks are when you have no time.
The same questions, every day
Does it hurt? How long does it last? Is there any downtime? You answer them at reception and on the phone, but your website still has one line per treatment.
One wrong word is a real risk
Treatments come with rules about what you can claim and how you describe results. So posts sit unwritten, because nobody has time to check them properly.
The clinic down the road shows up first
People search for a treatment near them and pick from the map. A competitor with fresh Google posts and clear treatment pages gets the booking.
Monday the diary has gaps. By Friday, people know why they should book.
It's the first Monday after the holidays, the diary has gaps you haven't seen since summer, and your last Google post is from October.
You enter your clinic's website into cmo.so. Maggie reads your treatment pages and writes your brand profile: your treatments, who comes to you, what makes you different, the clinics nearby and how you speak to clients. You add the treatment she missed and fix a price she got wrong.
On Tuesday a week of drafts is waiting: a blog post answering what to expect at a first facial, a Google Business post about January appointments and a LinkedIn post for local businesses about corporate wellness days. Content Policy Guard has held one line that promised results and suggested a gentler rewrite. You read it all on your phone between clients and approve.
By Friday the posts are live on your website and your Google Business profile, each reported back with its link. Next week Maggie writes the next treatment guide, and Search Console in cmo.so shows which ones people are finding.
AI marketing for clinics and spas, with a careful eye
Each of those problems has an answer that keeps working while you're with clients.
Your clinic, understood in minutes
Enter your website and Maggie builds your brand profile: treatments, clients, unique selling points, local competitors and your voice, calm and reassuring or bright and upbeat. Every post starts from it.
Brand profileTreatment guides that answer the questions
Articles on what a treatment involves, who it suits, how to prepare and what aftercare looks like, written for Google and for AI answers, and published straight to your WordPress, Shopify, Wix, Webflow or other site.
Blog on autopilotA Google profile that looks open and busy
Regular Google Business posts about your treatments, seasonal appointments and what's new, so people searching nearby see a clinic that is active and easy to choose.
Google BusinessA check before anything goes out
Turn on Content Policy Guard with the medical rules or your own. A post that may break them is held as a draft with a suggested rewrite. It's an AI check, not legal or compliance advice, so keep a person reviewing posts.
Content Policy GuardPictures that feel like your rooms
Every post gets a picture in your brand's look, with a title and a line of text in your colours. Choose a look from the template library that suits your rooms, calm or bright.
Picture looksApprove between appointments
Read and approve posts in the iPhone app, the web app, or inside ChatGPT and Claude. Nothing goes out until you say so, and every channel can be paused any time.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your treatment menu to your first posts in four steps
Enter your website
Maggie reads your treatments and drafts your brand profile in minutes.
Set your rules
Correct the profile and switch on Content Policy Guard with medical rules or your own.
Approve your first week
Treatment guides and Google posts arrive with pictures. Approve, edit or skip each one.
Keep the diary moving
Posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways clinics and spas try to keep their marketing going, and where each one runs out.
…use a medical or beauty marketing agency?
Specialist agencies charge monthly retainers and still send drafts back for you to check. Maggie writes every week from £15 a month, and you stay the one who approves.
…ask the receptionist to post?
It gets done on quiet days and forgotten on busy ones, which are the days it matters least. Maggie posts on schedule whatever the diary looks like.
…rely on booking-platform listings?
A listing puts you in a long list next to every other clinic. Your own treatment guides and Google posts bring people to you, under your name.
…write it with ChatGPT?
You still brief it, check every claim, make the pictures and post it yourself. Maggie remembers your treatments, checks posts against your rules and publishes them.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for clinics and spas: your questions
Still unsure?
What is marketing automation for clinics and spas?
Marketing automation for clinics and spas is software that does the repeating work of marketing for you: planning posts, writing treatment guides, making pictures and publishing to your website and Google Business profile on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
Is AI-written marketing safe for a medical or aesthetics clinic?
AI-written marketing can be used safely by a clinic if every post is checked before it goes out. cmo.so's Content Policy Guard checks posts against medical rules or your own, holds a post that may break them as a draft and suggests a rewrite.
These are AI suggestions, not legal or compliance advice. In a regulated field a qualified person should still review and approve every post, which is how cmo.so works by default.
How do clinics and spas get more clients online?
Clinics and spas get more clients online by being easy to find and easy to trust: clear pages that explain each treatment, an active Google Business profile and regular posts that answer the questions people ask before they book.
Maggie writes all three every week, so your clinic keeps appearing in local search and AI answers without taking time away from clients.
Can Maggie post to our Google Business profile?
Yes. Google Business is one of cmo.so's main channels. Connect it through Google's own sign-in and Maggie writes and publishes regular posts about your treatments, appointments and news.
Facebook, Instagram, YouTube and TikTok are in beta, and LinkedIn is available for clinics that also sell to local employers.
How much does cmo.so cost for a clinic or spa?
There's a free plan with no card needed. Paid plans are per website and billed monthly, starting with Air at £15 a month for two posts a day; Pro at £45 suits a clinic posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Does it post without asking?
No. By default every post waits for your approval, which we recommend keeping for a clinic. You can switch a channel to autopilot later and pause it again at any time.
Does cmo.so see our client or patient records?
No. cmo.so doesn't connect to booking or patient systems. Maggie works from your website and your brand profile, and cmo.so never sells or rents your data.
Keep client details out of posts, as you would anywhere else.
Will the posts sound like our clinic?
Yes. Maggie writes from your brand profile, which includes your treatments, your clients and the way you talk to them. You can change any word before a post goes out, and she remembers what you change for next time.
Fill the quiet weeks before they arrive
Enter your clinic's website. Your brand profile and first week of posts are ready in minutes.
- Free plan, no card needed
- You approve every post
- Cancel any time