Marketing automation for law firms
People search for a legal answer before they search for a solicitor. Maggie, your AI CMO, writes those answers for your firm's website, LinkedIn and Google Business, and you review every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why law firms struggle to market themselves
Your time is billed in six-minute units. An afternoon on a blog post is an afternoon nobody pays for, so the website stays as it was the day it launched.
Writing isn't billable
Fee earners know the law better than any copywriter, but every hour they spend on content is an hour off a client file. It goes to the bottom of the list.
Clients search before they call
Someone facing a divorce, a dismissal or a house purchase types their question into Google or asks an AI first. The firm that explains it clearly is the one they ring.
Nothing can read like advice
A post that sounds like advice on someone's own case, or promises an outcome, can mislead a reader and fall foul of your professional rules. So drafts sit unpublished.
The local search goes to someone else
Firms with an active Google Business profile and fresh pages appear when people search for a solicitor near them. A quiet profile is easy to scroll past.
The questions from this week's enquiries, answered on your website by Friday.
It's Monday, and you've had four enquiries asking the same thing: how long does probate take?
You paste your firm's website into cmo.so. Maggie reads it and writes your brand profile: your practice areas, the people and businesses you act for, what sets you apart from the firms nearby, and the clear, reassuring way you explain things. You add a rule of your own to Content Policy Guard: no post may read like advice on a particular case.
By Tuesday the drafts are waiting: a blog post explaining the probate process step by step, a LinkedIn post from a partner's point of view and a Google Business update for people searching for a probate solicitor nearby. Content Policy Guard has held one sentence that read like a promise of how long a case would take, with a suggested rewrite. You read each post, approve two and edit the third.
By Friday they're live, each reported back with its link. Next week Maggie picks the next question from your practice areas, and Search Console in cmo.so shows which answers people are finding.
A content team for your firm, without the billable hours
Each of those problems has an answer, and a person at your firm still has the final word.
Answers to real client questions
Blog posts that explain processes and options in plain English, written for Google and for AI answers, published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotLegal rules, checked before you read
Turn on Content Policy Guard and posts are checked against legal rules, or your firm's own. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardEvery post waits for a person
By default nothing goes out until you approve it. Read and edit drafts in the web app, the iPhone app, or inside ChatGPT and Claude, and keep approvals on for every channel.
ApprovalsEach practice area in your voice
Enter your website and Maggie builds your brand profile: practice areas, clients, what makes you different, competitors and voice. Family, employment, conveyancing or commercial, every post starts from it.
Brand profileFound in your town
Regular Google Business posts keep your firm visible to people searching for a solicitor near them, and LinkedIn posts reach referrers and business clients. Facebook and Instagram are in beta.
Google Business and LinkedInKnow what AI says about you
AI visibility shows how ChatGPT and Google's AI describe your firm, and Search Console shows which answers bring people to your website.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your firm's website to reviewed answers in four steps
Enter your website
Maggie reads it and drafts your firm's brand profile in minutes.
Set your rules
Turn on Content Policy Guard for legal rules and add your firm's own, such as never promising an outcome.
Review every draft
Answers for your blog, LinkedIn and Google Business arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways firms try to get their marketing done, and where each one runs out.
…hire a legal marketing agency?
Specialist agencies know the sector, but SEO and content agencies often cost around £1,000 a month, and you still review every word. Maggie drafts every week from £15 a month.
…ask a trainee to write the blog?
Trainees know the law and have no spare hours either. Their posts come in bursts between seats and supervision. Maggie keeps a steady schedule and they just review.
…rely on directory listings?
Directories put you in a list next to every competitor. Your own website and Google Business profile are where people decide, and they need fresh answers to rank.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your practice areas or your rules. Maggie remembers your firm and holds a risky line for review.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for law firms: your questions
Still unsure?
What is marketing automation for law firms?
It's software that does the repeating work of marketing a law firm: planning topics, writing blog and social posts that answer clients' questions, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until a person at your firm approves it.
How do law firms get more clients online?
Law firms get more clients online by answering the questions people search for, clearly and regularly, on their own website, Google Business profile and LinkedIn, so they are found when someone needs a solicitor.
Maggie writes those answers every week for your practice areas, and Search Console shows which ones bring people to your site.
Is it safe to use AI to write legal content?
It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break legal rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant with your professional rules on its own, and your firm stays responsible for what it publishes.
Can Maggie keep posts to general information, not advice?
You can add your own rule to Content Policy Guard, such as “no post may read like advice on a particular case”, and a post that may break it is held as a draft with a suggested rewrite. You can also edit any post before approving it.
A solicitor should still read each post before approving it, because only a person can judge how it reads to someone in your clients' position.
What is social media for law firms good for?
Social media for law firms is mainly about trust and referrals: LinkedIn reaches business clients and other professionals who refer work, and Google Business posts keep your firm visible in local search.
Maggie writes posts for both in each channel's style, with Facebook, Instagram, YouTube and TikTok in beta.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API. Each post is reported back with its link once it is live.
How much does marketing automation cost for a law firm?
There's a free plan with no card needed. Paid plans are per website and billed monthly, starting with Air at £15 a month for two posts a day, and Pro at £45 a month for a growing firm.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Do we need to share client information?
No. Maggie works from your public website and the brand profile you check, so there is no need to share client files. cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.
Be the answer they find first
Enter your website. Your brand profile and first answers are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time