Marketing automation for trades and maintenance
You do the job. Maggie, your AI CMO, makes sure people nearby find you: Google Business posts, pages for the work you do and the areas you cover, and posts about real jobs.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why good tradespeople are hard to find online
Plumbers, electricians, builders, roofers, decorators, gardeners and handymen all say the same thing: the work is the easy part.
On the tools all day, quotes all evening
By the time the van is unloaded and the quotes are sent, it's nine o'clock. Posting about the job you finished is the last thing on the list.
Lead sites sell the same job twice
You pay for a lead, ring back within the hour and find three other firms already have. The customer never learns your name.
Great work, stuck in your camera roll
The new kitchen, the rewire, the fence after the storm. Hundreds of before-and-after photos that nobody outside the family will ever see.
The map decides who gets the call
Someone types 'emergency plumber near me' and rings one of the first few names. A firm with an active Google profile and a page for that town gets there first.
Monday you finish a bathroom. By Friday, the next one has found you.
It's Monday night, you've just finished the best bathroom you've fitted all year, and the only people who'll ever see it are the couple who live there.
You enter your website into cmo.so from the van. Maggie reads it and writes your brand profile: the jobs you do, the towns you cover, the customers you work for, why they choose you and how you talk, plain and straight. You add the boiler servicing she missed and the villages on the edge of your patch.
By Tuesday a week of drafts is waiting: a Google Business post about the bathroom, a page on what a bathroom refit in your area involves, a seasonal post about getting boilers checked before winter and, for the commercial work, a LinkedIn post for local landlords and letting agents. You upload a short clip of the finished room for the channels that take video, and approve everything on your phone over lunch.
By Friday they're live on your Google profile, your website and your channels, each reported back with its link. Next week Maggie writes the next round, and Search Console in cmo.so shows which towns and jobs people are searching for when they find you.
Local marketing for trades, done while you work
Each of those problems has an answer that keeps running while you're on site.
Your firm, written up in minutes
Enter your website and Maggie builds your brand profile: services, areas covered, customers, why people pick you, local competitors and your voice. Every post starts from it, and you can change any part.
Brand profileShow up on the map
Regular Google Business posts about recent jobs, seasonal work and the areas you cover, so the people searching near them see a firm that's busy and reliable.
Google BusinessA page for every job and every town
Articles on what a job involves, how long it takes and what to check before you hire someone, for the places you work, written for Google and AI answers and published to your WordPress, Shopify, Wix, Webflow or other site.
Blog on autopilotReal jobs, out of the camera roll
Upload a short video of a finished job and Maggie posts it on the channels that take video. Every post also gets a picture in your brand's look, with a title and a line of text in your colours.
Videos and picture looksEvery channel, written for it
One job becomes a Google post, a LinkedIn post for commercial clients and, in beta, Facebook, Instagram, YouTube and TikTok posts, each written the way that channel reads.
Social channelsApprove from the van
Approve posts in the iPhone app or the web app in a tap. Once you trust it, switch any channel to autopilot, and pause it when you're booked solid.
Approvals and autopilotYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to your first posts in four steps
Enter your website
Maggie reads your services and drafts your brand profile in minutes.
Add your patch
Check the jobs and the towns you cover. Every post builds on them.
Connect Google Business
Sign in with Google, so cmo.so never sees your password, then approve your first week of posts.
Get back on the tools
Posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways tradespeople try to win work, and where each one runs out.
…keep paying lead sites?
Every lead costs money and is often shared with other firms. Your own Google profile and website pages bring people who searched for you.
…rely on word of mouth?
It's the best work there is, until a quiet month. Maggie keeps you visible to people who have never met any of your customers.
…post in local Facebook groups?
Groups are busy one day and buried the next, and many don't allow business posts. Google posts and website pages are still there when someone searches.
…ask the web designer again?
They built the site and moved on, and every update is a new invoice. Maggie adds new pages and posts every week from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for trades and maintenance: your questions
Still unsure?
What is marketing automation for trades and maintenance businesses?
Marketing automation for trades and maintenance businesses is software that does the repeating work of local marketing for you: writing Google Business posts and service pages, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do tradespeople get more customers online without lead sites?
Tradespeople get more customers online by being easy to find in local search: an active Google Business profile, a page on their website for each service and area, and regular posts that show real jobs.
Maggie writes and publishes all of these every week, so people who search for your trade near them find you directly.
Can Maggie post to our Google Business profile?
Yes. Google Business is one of cmo.so's main channels. Connect it with Google's own sign-in and Maggie publishes regular posts about your recent jobs, seasonal work and the areas you cover.
Can I post photos and videos of my own jobs?
You can upload a short video of a finished job and Maggie will post it on the channels that take video. Uploaded videos are only used to post them and are deleted within 7 days.
Every post also gets a picture made in your brand's look, with a title and a line of text in your colours.
How much does cmo.so cost for a sole trader or small firm?
There's a free plan with no card needed. Paid plans are per website and billed monthly, starting with Air at £15 a month for two posts a day; Pro at £45 suits a firm posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
I don't have time to check posts. Can it run on its own?
Yes, once you're ready. By default every post waits for your approval, which takes a tap on your phone. When you trust the drafts, switch a channel to autopilot, and pause it whenever you're fully booked.
Will the posts sound like a tradesperson or like a marketing agency?
Maggie writes from your brand profile, including the way you talk to customers, so posts can be as plain and direct as you are. You can change any word before a post goes out, and she remembers what you change for next time.
Does cmo.so handle quotes, bookings or reviews?
No. cmo.so is for marketing: it writes and publishes your posts and website articles. Quotes, bookings and review replies stay with the tools you already use.
Let the next customer find you first
Enter your website. Your brand profile and first week of posts are ready in minutes.
- Free plan, no card needed
- You approve every post
- Cancel any time