Marketing automation for estate agents
You win instructions on the doorstep. Maggie, your AI CMO, makes sure sellers and buyers find you first: area guides, Google Business posts and LinkedIn updates for your branch, published once you approve.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why estate agents struggle to keep up with marketing
Your week is viewings, valuations, chasing solicitors and keeping chains together. The marketing that wins next year's instructions gets whatever time is left, which is usually none.
The portals own the buyer
Your listings sit on the property portals next to every other agent in town. Buyers remember the portal, not you, and sellers can't tell you apart.
Valuations go to whoever looks local
A homeowner thinking of selling searches "estate agents near me" and reads the Google Business profiles. A profile with no posts since spring looks like a branch that has gone quiet.
The area guide nobody wrote
You know which streets fall in which school catchment, where the new station is going and which roads flood. None of it is on your website, so movers find it on someone else's.
Saturday viewings, Sunday posting
Social posts get done on the sofa at the weekend, if at all. A run of busy weeks and your feed stops, just when sellers are checking you out.
Valuations booked, viewings done, and your marketing ran itself.
It's Monday morning, the phones are already going, and the branch's Google profile still says "Happy Easter".
You enter your agency's website into cmo.so. Maggie reads it and writes your brand profile: the towns and villages you cover, sales or lettings or both, the kind of homes you sell, the agents down the road and how your branch talks to people. You add the two postcodes she missed.
By Tuesday the week's drafts are waiting: an area guide to living in your patch for first-time buyers, a Google Business post on what moving season means for sellers, a LinkedIn post for landlords and a short walk-through video post from the tour you filmed on your phone. Each has a picture in your branch's colours. You approve them in the iPhone app between viewings.
By Friday they're live on your website and your channels, each reported back with its link. Next week Maggie writes the next guide, and Search Console in cmo.so shows which area pages people are finding you through.
AI marketing for estate agents, from £15 a month
Each of those problems has an answer that keeps working while you're out on viewings.
Your patch, learned in minutes
Enter your website and Maggie builds your brand profile: your areas, services, the movers you serve, what sets you apart, the agents you compete with and your voice. Every post starts from it, and you can change any part.
Brand profileArea guides that rank in your town
Guides to streets, schools, transport and the questions movers type into Google, published straight to your WordPress, Wix, Webflow or other site, so the local knowledge lives on your website, not the portals'.
Blog on autopilotA Google profile that looks busy
Regular Google Business posts keep your branch looking active to the homeowners who search for local agents before booking a valuation.
Google BusinessLandlords on LinkedIn, families elsewhere
One idea becomes a LinkedIn post for landlords and investors and, in beta, Facebook, Instagram, YouTube and TikTok posts for buyers, each written the way that channel reads.
Social channelsPictures and tours without a designer
Every post gets a picture in your branch's look, with a title and a line of text in your colours. Walk-through videos you upload can be posted too.
Picture looksApprove between viewings
Approve posts in the iPhone app, the web app, or inside ChatGPT and Claude. When you trust it, switch any channel to autopilot and pause it any time, say in a quiet week.
Approvals and autopilotYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to your first posts in four steps
Enter your website
Maggie reads it and drafts your brand profile, areas and services included, in minutes.
Check your patch
Add the villages, postcodes and services she missed. Every guide and post builds on it.
Approve your first week
Area guides, Google posts and social posts arrive with pictures. Approve, edit or skip each one.
Let it run
Posts go out on your schedule, every week, and each one comes back with its link.
Why not just…
The usual ways agencies try to get their marketing done, and where each one runs out.
…rely on the portals?
The portals bring enquiries on the homes you already list. They don't win the valuation, because there every agent looks the same. Your own guides and Google profile are what set you apart.
…use your franchise's or CRM's marketing pack?
Template posts and leaflets go out with the same words for every branch. Maggie writes about your streets and your market, in your branch's voice.
…hand it to the junior negotiator?
It lasts until they're needed on viewings, which is every Saturday. Maggie posts every week, whatever the diary looks like.
…hire a property marketing agency?
A full-time marketing hire in the UK costs around £3,000 a month, and agencies often charge per post or per campaign. Maggie writes every guide and post from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for estate agents: your questions
Still unsure?
What is marketing automation for estate agents?
Marketing automation for estate agents is software that does the repeating marketing work for a branch: writing area guides and blog posts, Google Business updates and social posts, making the pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
How do estate agents get more valuations and instructions online?
Estate agents win more valuations online by looking local and active where homeowners search: a Google Business profile with recent posts, and a website that answers questions about the area and the selling process.
Maggie writes both every week, so your branch keeps showing up without anyone in the office having to find the time.
Can Maggie write area guides for my town?
Yes. Area guides are blog posts that Maggie writes for your website on the places you cover: streets, schools, transport and what living there is like, aimed at the questions movers search for.
You can tell her which towns, villages and topics to cover in your brand profile, and you approve each guide before it goes live. Check local details such as catchments before you approve, as you would with any writer.
Does cmo.so post my property listings to the portals?
No. cmo.so does not connect to property portals or upload listings. It writes and publishes marketing content to your own website and your connected channels: LinkedIn and Google Business, with Facebook, Instagram, YouTube and TikTok in beta.
You can ask Maggie for a post about a new instruction or an open house, and a walk-through video you upload can be posted too.
Which social media should estate agents use?
For most estate agents, Google Business matters most, because it's where homeowners compare local agents. LinkedIn suits landlords, investors and professional referrers, and Facebook and Instagram, in beta in cmo.so, reach local buyers and sellers.
Maggie writes each post in that channel's style from the same idea.
How much does cmo.so cost for an estate agency?
cmo.so has a free plan with no card needed. Paid plans are per website and billed monthly, from Air at £15 a month for two posts a day to Pro at £45 for a busier branch.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
We have several branches. Can each have its own marketing?
Plans in cmo.so are per website, and each website has its own brand profile, voice and channels. If each branch has its own website, each can have its own posts and approvals.
If all your branches share one website, Maggie can cover every area you list in that one brand profile.
Does Maggie post without asking?
No. By default nothing goes out until you approve it. When you're happy, you can switch any channel to autopilot and pause it again at any time, for example during a quiet week or a market change.
Be the agent your town finds first
Enter your agency's website. Your brand profile and first week of area guides and posts are ready in minutes.
- Free plan, no card needed
- You approve every post
- Cancel any time