Marketing automation for SaaS
Every release deserves a write-up, every competitor a comparison and every feature an explainer. Maggie, your AI CMO, writes them all and publishes once you approve.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why SaaS marketing never keeps up with the product
Your team ships every week. The website, the blog and LinkedIn still describe the product you had last quarter.
"We shipped it, nobody noticed"
The changelog says it all, in words only your engineers understand. The feature never gets a proper explainer, so customers keep asking for something you already built.
Competitors own the "vs" searches
Buyers search "your product vs theirs" and "alternatives to theirs". The pages that answer are written by your competitors, about you.
LinkedIn goes quiet for months
The founder posts after a launch, then nothing until the next one. Your buyers live on LinkedIn, and they forget you in between.
AI tools recommend someone else
People now ask ChatGPT and Google's AI "what's the best tool for…". If your site doesn't explain clearly who you're for and what you replace, you're left out of the answer.
Release notes on Monday. A launch on every channel by Friday.
It's Monday, version 2.4 is out, and the only place it's announced is a changelog entry that says "improved sync performance".
You open Maggie in Claude while you're still in your release thread and tell her what shipped and who asked for it. She already knows your product, your buyers and your competitors from your brand profile, so she plans the week: an explainer on the new feature, a comparison article against the tool your buyers usually leave, and three LinkedIn posts.
By Wednesday the drafts are waiting, each with a picture in your brand's look. Your head of product tightens one sentence in the comparison and approves the rest from the iPhone app. Your developer checks the queue from the terminal with the cmo.so CLI, with the same approvals.
By Friday the explainer and the comparison are live on your blog and the LinkedIn posts are going out on schedule, each reported back with its link. Next month, Search Console in cmo.so shows which of them people found, and AI visibility shows whether ChatGPT and Google's AI now mention you.
AI marketing for SaaS that keeps pace with your releases
Each of those problems maps to something Maggie does every week, without a sprint planning meeting.
She knows your product and your competitors
Enter your website and Maggie builds a brand profile: products, audience, unique selling points, SWOT, market research, competitors and voice. Every post starts from it, and you can correct any part.
Brand profileComparisons and explainers on your blog
Articles on the searches your buyers make, from "how to…" explainers to honest comparisons with the tools you compete with, written for Google and AI answers and published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotLinkedIn every week, not every launch
Maggie turns releases, use cases and customer problems into LinkedIn posts in your voice, on the days and times you choose. Facebook, Instagram, YouTube and TikTok are in beta if you want them too.
LinkedInLaunches as a series, not a single post
Use a campaign from the free template library to plan a launch or a series, so one release becomes a run of posts across your blog and channels, each in that channel's style and with its own picture.
Campaigns and templatesMaggie where your team already works
Connect cmo.so to ChatGPT or Claude, or use the cmo.so MCP server and CLI in Cursor, VS Code and the terminal. She shows each change before she makes it, and the same memory and approvals apply everywhere.
MCP server, CLI and AI connectorsSee if search and AI find you
Connect Search Console and Maggie plans from your real search data. AI visibility shows how ChatGPT and Google's AI describe your product, so you can see whether comparison articles are changing the answer.
Search Console and AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product site to your first launch posts in four steps
Enter your website
Maggie reads your product pages and drafts your brand profile, competitors included.
Check your positioning
Fix how she describes your product, your buyers and who you compete with. Every post builds on it.
Approve your first week
Explainers, comparisons and LinkedIn posts arrive with pictures. Approve, edit or skip each one, in the app, ChatGPT, Claude or your terminal.
Let it run
Posts go out on your schedule and each comes back with its link. Switch a channel to autopilot when you trust it.
Why not just…
The usual ways software companies try to keep marketing in step with the product, and where each one runs out.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and spends the first weeks learning your product. Maggie starts from your website today.
…pay an SEO agency for comparison pages?
An SEO and AI search agency typically costs around £1,000 a month and works to its own schedule. Maggie writes comparisons and explainers every week, alongside your LinkedIn.
…let product write the blog?
Engineers and product managers know the feature best, but the post waits behind the next sprint. Maggie drafts it from what shipped and they only need to check it.
…prompt ChatGPT for each post?
You still brief it every time, paste in your positioning, make the pictures and post by hand. Maggie remembers your product and competitors and runs the whole loop, inside ChatGPT or Claude if you like.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for SaaS: your questions
Still unsure?
What is marketing automation for SaaS?
Marketing automation for SaaS is software that does the repeating content work of a software company: explaining features, comparing your product with alternatives, posting on LinkedIn and publishing on a schedule.
With cmo.so, Maggie does this from your website and brand profile, and nothing goes out until you approve it.
Can Maggie write comparison pages against our competitors?
Yes. Maggie's brand profile for your company includes your competitors and your unique selling points, so she can write comparison and alternatives articles for your blog.
You review each one before it's published, so you can check every claim about another product is fair and accurate.
How do SaaS companies get more customers from content?
SaaS companies win customers from content by answering the searches buyers make before they choose: problem explainers, how-to guides, comparisons and alternatives pages, plus steady posts on LinkedIn where B2B buyers spend time.
Maggie writes all of these every week and Search Console in cmo.so shows which ones bring people in.
Does cmo.so work with ChatGPT, Claude and our developer tools?
Yes. You can connect cmo.so to ChatGPT and Claude and ask Maggie there, and developers can use the cmo.so MCP server and CLI from Cursor, VS Code and the terminal.
Maggie shows each change before she makes it, and the same memory and approvals apply everywhere you use her.
Which websites and channels does it publish to?
Websites: WordPress, Shopify, Wix, Webflow, and any other site, including a custom-built product site, through the cmo.so API.
Channels: LinkedIn and Google Business, with Facebook, Instagram, YouTube and TikTok in beta.
How much does cmo.so cost for a SaaS company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air is £15 a month for two posts a day, and Pro, at £45, is the plan for a growing business.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Will AI-written posts get our product details wrong?
Maggie writes from your brand profile, which you can check and correct, and by default every post waits for your approval. You or your product team can edit any draft before it goes out, so nothing is published that you haven't seen.
Can it help us show up in ChatGPT and AI search answers?
Maggie writes articles with clear, quotable answers to the questions your buyers ask, which is what AI tools draw on. AI visibility in cmo.so shows how ChatGPT and Google's AI currently describe your product, so you can follow the change over time.
Your next release deserves a launch
Enter your product's website. Your brand profile and first week of explainers, comparisons and LinkedIn posts are ready in minutes.
- Free plan, no card needed
- You approve every post
- Cancel any time