7 channels
Post templates for every channel
The same idea becomes a different post on each channel. These are the rules Maggie writes by: how long, how the first line works, hashtags and links. You approve every post before it goes out.
| Channel | What Maggie makes | Limit | Maggie aims for |
|---|---|---|---|
| Blog articles | Article with headings, Featured picture, FAQ section | — | — |
| Text post, Post with picture, Video post | 3,000 characters | about 900 | |
| Facebook Page (beta) | Post, Post with picture, Video post | 2,000 characters | about 300 |
| Instagram (beta) | Single picture, Carousel, Video post | 2,200 characters | about 400 |
| Google Business | Update with a button, Event, Offer | 1,500 characters | about 300 |
| YouTube (beta) | Video with title, description and tags | 5,000 characters | about 150 |
| TikTok (beta) | Video with caption | 2,200 characters | about 150 |
Blog articles
How it's written
- Written for one search intent, with the answer near the top.
- Headings, short paragraphs and an FAQ that search engines and AI answers can quote.
- Published to WordPress, Shopify, Wix, Webflow or any site through the API.
Formats
- Article with headings
- Featured picture
- FAQ section
Hashtags and links
- Links to your own pages where they help; research sources are never linked.
How it's written
- Professional but human.
- Opens with a specific hook, short paragraphs.
- Closes with a clear takeaway or a thoughtful question.
Formats
- Text post
- Post with picture
- Video post
Hashtags and links
- Can carry a link to your article.
Facebook PageBeta
How it's written
- Warm and conversational, like the local shop owner talking.
- The point lands in the first line, before Facebook's “See more” (about 80 characters).
- Ends with a real question or one clear next step; never “like and share”.
Formats
- Post
- Post with picture
- Video post
Hashtags and links
- At most 2 relevant hashtags, or none.
- Can carry a link to your article.
InstagramBeta
How it's written
- Written to sit under a picture: the first line (under 125 characters) is the hook and differs from the words on the picture.
- Says what's in the picture and why it matters, a few emoji at most.
- Ends with a reason to save or share, or one real question.
Formats
- Single picture
- Carousel
- Video post
Hashtags and links
- 3 to 5 relevant hashtags at the end.
- No web addresses (they can't be clicked on Instagram), never “link in bio”.
Google Business
How it's written
- Plain, local and useful, like a note on the shop's door.
- The first line (about 80 characters) says what's new; then one clear action that matches the button.
- 2 to 4 short sentences, no hype, no ALL CAPS.
Formats
- Update with a button
- Event
- Offer
Hashtags and links
- No hashtags.
- No web address, phone or email in the text: the post's button carries the link.
YouTubeBeta
How it's written
- One to three short sentences that add to the title.
- Plain words; links as plain text.
Formats
- Video with title, description and tags
Hashtags and links
- At most 3 hashtags at the end.
- Links as plain text in the description.
TikTokBeta
How it's written
- Casual, like a person talking.
- The first line is the hook and holds the keyword people would search on TikTok.
Formats
- Video with caption
Hashtags and links
- 3 to 5 specific hashtags at the end; never #fyp, #foryou or #viral.
- No web addresses (they can't be clicked).