Open source · MIT

135 marketing skills for any AI agent

Step-by-step marketing playbooks your agent can follow: SEO, AI search, content, social, email, ads and more. Each one says when to use it, what it needs and what it hands back. The core skills work with Maggie through the cmo.so MCP server.

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CMO.so core (MCP) · 18 Strategy & research · 13 SEO · 18 AI search (GEO / AEO) · 6 Content & copy · 8 Social & community · 24 Email & lifecycle · 6 Paid ads · 11 Conversion (CRO) · 10 Analytics & reporting · 5 Growth & go-to-market · 9 Sales & revenue · 4 Images & video · 3

Install in Claude Code

/plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills /plugin install cmo-so@cmo-so

Use them with Maggie

The core skills drive cmo.so through the MCP server. Add it to Claude, ChatGPT, Cursor or any MCP client:

https://mcp.cmo.so/mcp

CMO.so core (MCP)18 skills

Work with cmo.so from your agent: connect, plan the blog, review drafts, publish, report.

AI visibility monitorMonitor how the website shows up in AI answers: score, watched prompts, cited pages, live checks and keywords to watch.cmo-ai-visibility Blog autopilot settingsTune how Maggie publishes: posts per day, pause and resume, rewrite policy for old posts, and the content guard that blocks off-brand text.cmo-autopilot Blog plannerPlan the blog in CMO.so: ideas from links, sentences, AI generation or the sitemap, and the ordered writing plan Maggie follows.cmo-blog-planner Brand profile & marketing contextComplete the business profile every other skill reads: offer, products, audiences, competitors, CTAs, testimonials and brand voice.cmo-brand-profile Connect to CMO.soConnect an AI agent to CMO.so through the MCP server (OAuth, or CLI/API key without a browser) and pick the website to work on.cmo-connect Daily marketing check-inWhat needs the user today (LinkedIn drafts, failures, setup steps, quota) and clearing it one approved action at a time.cmo-daily Draft review & publishingReview Maggie's blog drafts before they go out: read, edit, ask for a rewrite, delete, or publish one now.cmo-draft-review Facebook Page queueRun the Facebook Page queue in CMO.so: connect a Page, write posts for it (alone or next to LinkedIn), review and approve, pause, and set how often it posts.cmo-facebook Google Business Profile queueRun the Google Business Profile queue in CMO.so: connect the business's profile, write short local updates for Google Search and Maps (alone or next to the other channels), pick each post's button, follow Google's review, and keep the pace within Google's limits.cmo-google-business Instagram queueRun the Instagram queue in CMO.so: connect an Instagram professional account through its Facebook Page, write posts for it (alone or next to LinkedIn and Facebook), make sure each has its picture or set of 4, review and approve, pause and pace.cmo-instagram LinkedIn queueRun the LinkedIn queue in CMO.so: review and approve drafts, turn articles into posts, plan days, campaigns, pause and resume.cmo-linkedin Maggie MemoryKeep the user's lasting taste in Maggie Memory (prefer, always, never per channel) so every future post, draft and picture follows it, and show or forget what is remembered.cmo-memory SEO opportunitiesQuick SEO wins from Search Console and content performance: low-CTR queries, positions 4-15, no-traffic articles, then Maggie rewrites.cmo-seo-opportunities Team & account accessManage who can do what on a website and the account itself: team permissions, connected apps, API keys and notifications.cmo-team-access TikTok queueRun the TikTok queue in CMO.so (beta): connect the account, add a short video (5-30 seconds) from the app or a file link, let the user choose TikTok's settings for it (who can view it, comments, Duet, Stitch, content disclosure, AI label) exactly as TikTok's rules ask, get their approval, and follow it through TikTok's processing.cmo-tiktok Website setup & verificationGet a website ready in CMO.so: verify ownership by email, DNS, the WordPress plugin or by asking the team, detect the platform, and hand off the publishing connection to a computer.cmo-website-setup Weekly marketing reportWeekly report from CMO.so data: posts, Search Console, AI visibility, best and worst content, and two or three next steps.cmo-weekly-report YouTube queueRun the YouTube queue in CMO.so: connect the channel, add a short video (5-30 seconds) from the app or a file link, check its title, description, tags, visibility and made-for-kids answer, get the user's approval, and follow it through YouTube's processing until it's live as a Short.cmo-youtube

Strategy & research13 skills

Positioning, customer research, competitors and the marketing plan.

Brand & product namingFind and vet names for a business, product or feature: meaning, pronunciation across markets, domain and trademark checks.cmo-brand-naming Brand protectionRespond to fake websites, phishing pages and impersonation of the brand: collect evidence, report in parallel, warn customers and win back branded search.cmo-brand-protection Competitor researchProfile competitors from their sites and search footprint: positioning, offers, content themes, keywords, links and gaps to exploit.cmo-competitor-research Customer research & ICPBuild the ideal customer profile and personas from interviews, reviews and data: pains, triggers, objections and their words.cmo-customer-research Expert panel reviewScore and improve any copy, plan or campaign with a simulated panel of expert reviewers until it clears a quality bar.cmo-expert-panel Market sizingEstimate TAM, SAM and SOM bottom-up and top-down, with stated assumptions, to size goals and budgets.cmo-market-sizing Marketing auditScore a website's marketing end to end (message, SEO, AI visibility, conversion, social, email) and rank the fixes.cmo-marketing-audit Marketing ideasGenerate and rank marketing ideas that fit the business, budget and stage, with the first step for each.cmo-marketing-ideas Marketing planA practical marketing plan: goals, audience, channels, budget, 90-day roadmap and the CMO.so autopilot as the engine for content.cmo-marketing-plan Marketing psychologyApply behavioural principles (social proof, anchoring, loss aversion, defaults) to pages, offers and emails, ethically.cmo-marketing-psychology Offer designDesign an irresistible offer: value framing, bonuses, guarantees, urgency that is real, and how to present it.cmo-offer-design Positioning & messagingSharpen positioning, value proposition and messaging hierarchy, and keep brand guidelines consistent across channels.cmo-positioning Pricing & packagingChoose pricing model, tiers, value metric and the pricing page, and plan price changes.cmo-pricing-strategy

SEO18 skills

Keyword research, audits, technical SEO, content briefs and local search.

Comparison & alternative pagesFair, useful "X vs Y" and "alternatives to X" pages that rank and help buyers decide.cmo-competitor-pages SEO content briefA competitive brief for one article: intent, outline, sections, entities, questions, internal links and the CTA.cmo-content-brief Content refreshRevive decaying or no-traffic posts: diagnose why, rewrite with Maggie, and track the result.cmo-content-refresh E-commerce SEOProduct and category pages, product schema, Shopping visibility and faceted navigation for online stores.cmo-ecommerce-seo International SEO & localisationServe the right language and country: hreflang, URL strategy, and localised (not just translated) content.cmo-international-seo Keyword clustering & topic mapGroup keywords by search intent and SERP overlap into topic clusters, mapped to existing or new pages.cmo-keyword-clustering Keyword researchFind keywords worth targeting from Search Console, competitors and SERPs, judged by intent, difficulty and fit, then add them as ideas.cmo-keyword-research Link buildingAnalyse the backlink profile and earn new links: prospect lists, outreach drafts, digital PR angles and directory placements.cmo-link-building Local SEOWin local search: Google Business Profile, NAP consistency, reviews, local pages, citations and map rankings.cmo-local-seo On-page SEOOptimise one page for its query: title, meta, headings, intent match, internal links, images and alt text.cmo-page-seo Programmatic SEOBuild many useful pages from a template and data (locations, integrations, comparisons) without thin or duplicate content.cmo-programmatic-seo Schema markupAdd, fix and validate JSON-LD structured data for rich results and for AI answers.cmo-schema-markup Search intent & SERP fitRead what the SERP rewards for a query and reshape the page type and content to match the intent.cmo-search-intent SEO auditFull SEO audit of a site: technical health, on-page, content, links and search data, delivered as a short prioritised fix list.cmo-seo-audit SEO change monitoringBaseline the SEO-critical parts of key pages and catch regressions (titles, canonicals, noindex, schema) before traffic drops.cmo-seo-monitoring SEO strategy & roadmapAn SEO strategy for a new or existing site: priorities, topic map, technical baseline and a quarter-by-quarter roadmap.cmo-seo-plan Site architecture & internal linksPlan page hierarchy, URLs, navigation, sitemaps and internal linking so authority flows to the pages that matter.cmo-site-architecture Technical SEOCrawlability, indexing, Core Web Vitals, rendering, redirects and IndexNow: find and fix what stops pages being found.cmo-technical-seo

AI search (GEO / AEO)6 skills

Get found in ChatGPT, Google AI Overviews and other AI answers.

Answer-ready content (AEO)Restructure pages so AI assistants can quote them: direct answers, facts, sources, E-E-A-T signals and schema.cmo-aeo-content Agent readinessMake a site usable by AI agents that browse, fill in forms and buy for people: accessibility tree, layout stability, access policy, discovery files and safe agent tools, fixed in priority order.cmo-agent-readiness AI brand answer monitoringTrack what AI assistants say about the brand over time and catch wrong, outdated or damaging claims.cmo-ai-brand-monitoring AI citation gap finderFind the pages AI assistants cite in the category and which of those sources the brand can get into or out-do.cmo-ai-citation-gaps AI prompt researchFind the questions people ask AI assistants about the market, how they are answered, and which sites get cited.cmo-ai-prompt-research AI visibility auditA one-off report on how the brand shows up in AI answers for its market and the few changes most likely to get it cited.cmo-ai-visibility-audit

Content & copy8 skills

Blog posts, copy, editing and content calendars.

Blog post writingWrite or direct one blog post from brief to publish-ready, in the brand voice, then hand it to Maggie's queue.cmo-blog-writing Content repurposingTurn one article, podcast or video into LinkedIn posts, threads, emails, ad hooks and short videos.cmo-content-repurposing Content strategyDecide what to publish and why: pillars, topics by funnel stage, formats, cadence and how CMO.so's autopilot executes it.cmo-content-strategy Copy editingEdit existing copy for clarity, specificity, proof and flow with a structured review pass.cmo-copy-editing Conversion copywritingWrite page copy that converts: homepage, landing, pricing, feature and about pages, built on the brand profile.cmo-copywriting Humanise AI writingRemove AI writing tells so text reads like a person wrote it, without losing facts.cmo-humanize Lead magnetsPlan and build a lead magnet people actually want, and the capture and follow-up around it.cmo-lead-magnets Founder thought leadershipTurn a founder's experience and notes into a point of view and a steady stream of long-form posts.cmo-thought-leadership

Email & lifecycle6 skills

Newsletters, sequences and lifecycle email.

Retention & churn preventionKeep customers: health signals, cancel flows, save offers, failed-payment recovery and win-back.cmo-churn-prevention Cold email & outboundB2B cold outbound that gets replies: targeting, first lines, follow-ups, deliverability and multichannel cadences.cmo-cold-email Email deliverabilityCheck that opted-in marketing email reaches the inbox: authentication, unsubscribe headers, bounces and suppression, sender reputation and list hygiene, with fixes in order.cmo-email-deliverability Email sequencesWelcome, nurture, launch and re-engagement sequences with subject lines and copy in the brand voice.cmo-email-sequences Email newsletterA newsletter people open: positioning, format, sections, cadence and growth, fed by the posts Maggie publishes.cmo-newsletter SMS & WhatsApp marketingCompliant SMS and WhatsApp flows: welcome, abandoned cart, post-purchase and win-back.cmo-sms-whatsapp

Paid ads11 skills

Plan, launch, audit and monitor paid campaigns.

Ad creativeWrite, test and refresh ad creative: angles, hooks, headlines, visuals and fatigue detection, from the brand profile.cmo-ad-creative Paid ads auditAudit any ad account against a platform checklist: tracking, structure, targeting, creative, bidding and wasted spend.cmo-ads-audit Ad budget, bidding & forecastingAllocate budget across channels, pick bid strategies, pace spend and forecast CPA and ROAS from real data.cmo-ads-budget Competitor ad researchStudy competitors' ads in public ad libraries: angles, offers, formats and landing pages, and the gaps to own.cmo-ads-competitor-research Campaign setup & launchSet up a campaign correctly the first time: naming, tracking, structure, guardrails and a launch checklist.cmo-ads-launch Ads monitoring & diagnosticsDaily checks and root-cause diagnosis: anomalies, CPA spikes, pacing, and splits by day, hour, device and location.cmo-ads-monitoring Paid ads strategyPlan paid media: objectives, unit economics, channel choice, campaign architecture, audiences and the test plan.cmo-ads-strategy Google AdsRun Google Ads well: Search, Performance Max and Shopping structure, search terms, negatives, Quality Score and extensions.cmo-google-ads LinkedIn adsB2B LinkedIn ads: Insight Tag, audiences and ABM, lead gen forms, creative and budgets that do not burn out.cmo-linkedin-ads Meta (Facebook & Instagram) adsMeta ads that scale: Pixel and Conversions API, account structure, audiences, creative testing and frequency.cmo-meta-ads Wasted ad spend finderFind money spent on search terms, placements, audiences and ads that never convert, and the exact fixes.cmo-wasted-spend

Conversion (CRO)10 skills

Landing pages, forms, pricing pages and A/B tests.

A/B testing & experimentsDesign tests that can be trusted: hypothesis, sample size, duration, guardrails, and reading results correctly.cmo-ab-testing Checkout & cart recoveryFewer abandoned carts and checkouts: friction audit, trust, payment and delivery options, and recovery emails and texts.cmo-checkout-cro Form optimisationLead, contact and demo forms that people finish: fields, order, copy, validation and follow-up.cmo-form-cro Landing page auditScore a landing page against the ads and emails that send traffic: message match, speed, mobile, trust and form friction.cmo-landing-page-audit Landing page builderBuild a fast, on-brand landing page or small marketing site from the brand profile, ready to host on your own site.cmo-landing-page-builder Onboarding & activationGet new users to the moment of value fast: first-run, checklists, empty states and onboarding emails.cmo-onboarding-activation Page conversion optimisationIncrease conversions on any marketing page: clarity, proof, friction, CTA and offer, with a prioritised test list.cmo-page-cro Paywalls & upgrade promptsIn-app paywalls, upgrade screens and feature gates that convert at the right moment.cmo-paywalls Popups & bannersPopups, slide-ins and banners that convert without annoying people: trigger, offer, copy and frequency.cmo-popups Signup flow optimisationFewer drop-offs from signup to first value: steps, social login, copy and trial setup.cmo-signup-flow

Analytics & reporting5 skills

Tracking, attribution and reports people read.

AttributionWork out which marketing drives revenue: models compared side by side, conversion paths and platform disagreements.cmo-attribution Campaign analytics & benchmarksAnalyse campaign and funnel performance, ROI and benchmarks, and decide what to scale or stop.cmo-campaign-analytics Client & executive reportA polished report for a client or the board (Markdown, HTML or PDF) with a plain-English narrative on top.cmo-client-report Closed-loop measurementJudge every marketing change by what it did in the data: baseline, change log, follow-up read and keep or revert.cmo-closed-loop-measurement Tracking & UTM setupMeasurement that works: GA4 and Tag Manager events, conversions, UTM conventions and server-side tracking.cmo-tracking-setup

Growth & go-to-market9 skills

Launches, referrals, partnerships and marketing automation.

App store optimisationApp Store and Google Play listings that rank and convert: keywords, metadata, screenshots and ratings.cmo-app-store-optimization Co-marketing & partnershipsFind partners with the same audience and run joint content, webinars, bundles and integrations.cmo-co-marketing Directory submissionsGet listed in the right startup, SaaS, AI and review directories for links and discovery, without spam.cmo-directory-submissions Events & webinarsPlan, promote and convert webinars and events, from topic to follow-up sequence.cmo-events-webinars Free tools as marketingPlan a free tool (calculator, checker, generator) that earns links, rankings and leads.cmo-free-tools Recurring marketing loopsSet up recurring loops an agent runs on a schedule (weekly report, LinkedIn week, content refresh) on top of CMO.so.cmo-marketing-automation Product launchPlan and run a launch or feature announcement: phases, channels, assets, Product Hunt and follow-through.cmo-product-launch PR & earned mediaEarn coverage: angles, press releases, journalist targeting, pitches and follow-ups.cmo-public-relations Referral & affiliate programDesign and run a referral or affiliate program: incentive, mechanics, promotion and fraud checks.cmo-referral-program

Sales & revenue4 skills

Outreach, sales pages and handing leads to sales.

Proposals & statements of workClient proposals and SOWs for marketing work: scope, deliverables, timeline, pricing and terms.cmo-proposals Prospecting & lead researchFind and qualify prospects and build a dossier for each before reaching out.cmo-prospecting Revenue operationsLead lifecycle, scoring, routing and pipeline health so marketing and sales hand off cleanly.cmo-revops Sales enablementDecks, one-pagers, objection handling, battlecards and demo scripts that match the marketing message.cmo-sales-enablement

Images & video3 skills

Pictures, video and brand assets.

Marketing imagesCreate on-brand images: blog heroes, social graphics, OG images, ad visuals and product shots.cmo-image-generation Video productionPlan and produce marketing videos with AI tools: script, footage, edit plan, captions and versions per platform.cmo-video-production Video & podcast repurposingMine long videos, webinars and podcasts for clips, quotes and posts, with timestamps.cmo-video-repurposing

The skills are open source on GitHub under the MIT licence. Where a skill adapts someone else's open work, its page credits the source.

Keep exploring

The cmo.so appIdeas, posts, pictures and approvals in one place.Open →Use casesHow Maggie works for your kind of business.Open →IntegrationsYour website, your social channels and Search Console.Open →TemplatesPost formats, picture looks and skills you can reuse.Open →PricingPlans for a website, from free to agency.Open →