11 skills
Paid ads skills
Plan, launch, audit and monitor paid campaigns.
Ad creativeWrite, test and refresh ad creative: angles, hooks, headlines, visuals and fatigue detection, from the brand profile.cmo-ad-creative Paid ads auditAudit any ad account against a platform checklist: tracking, structure, targeting, creative, bidding and wasted spend.cmo-ads-audit Ad budget, bidding & forecastingAllocate budget across channels, pick bid strategies, pace spend and forecast CPA and ROAS from real data.cmo-ads-budget Competitor ad researchStudy competitors' ads in public ad libraries: angles, offers, formats and landing pages, and the gaps to own.cmo-ads-competitor-research Campaign setup & launchSet up a campaign correctly the first time: naming, tracking, structure, guardrails and a launch checklist.cmo-ads-launch Ads monitoring & diagnosticsDaily checks and root-cause diagnosis: anomalies, CPA spikes, pacing, and splits by day, hour, device and location.cmo-ads-monitoring Paid ads strategyPlan paid media: objectives, unit economics, channel choice, campaign architecture, audiences and the test plan.cmo-ads-strategy Google AdsRun Google Ads well: Search, Performance Max and Shopping structure, search terms, negatives, Quality Score and extensions.cmo-google-ads LinkedIn adsB2B LinkedIn ads: Insight Tag, audiences and ABM, lead gen forms, creative and budgets that do not burn out.cmo-linkedin-ads Meta (Facebook & Instagram) adsMeta ads that scale: Pixel and Conversions API, account structure, audiences, creative testing and frequency.cmo-meta-ads Wasted ad spend finderFind money spent on search terms, placements, audiences and ads that never convert, and the exact fixes.cmo-wasted-spend
Install this group in Claude Code
/plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills
/plugin install cmo-so-paid-ads@cmo-soOther categories
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