13 skills

Strategy & research skills

Positioning, customer research, competitors and the marketing plan.

Brand & product namingFind and vet names for a business, product or feature: meaning, pronunciation across markets, domain and trademark checks.cmo-brand-naming Brand protectionRespond to fake websites, phishing pages and impersonation of the brand: collect evidence, report in parallel, warn customers and win back branded search.cmo-brand-protection Competitor researchProfile competitors from their sites and search footprint: positioning, offers, content themes, keywords, links and gaps to exploit.cmo-competitor-research Customer research & ICPBuild the ideal customer profile and personas from interviews, reviews and data: pains, triggers, objections and their words.cmo-customer-research Expert panel reviewScore and improve any copy, plan or campaign with a simulated panel of expert reviewers until it clears a quality bar.cmo-expert-panel Market sizingEstimate TAM, SAM and SOM bottom-up and top-down, with stated assumptions, to size goals and budgets.cmo-market-sizing Marketing auditScore a website's marketing end to end (message, SEO, AI visibility, conversion, social, email) and rank the fixes.cmo-marketing-audit Marketing ideasGenerate and rank marketing ideas that fit the business, budget and stage, with the first step for each.cmo-marketing-ideas Marketing planA practical marketing plan: goals, audience, channels, budget, 90-day roadmap and the CMO.so autopilot as the engine for content.cmo-marketing-plan Marketing psychologyApply behavioural principles (social proof, anchoring, loss aversion, defaults) to pages, offers and emails, ethically.cmo-marketing-psychology Offer designDesign an irresistible offer: value framing, bonuses, guarantees, urgency that is real, and how to present it.cmo-offer-design Positioning & messagingSharpen positioning, value proposition and messaging hierarchy, and keep brand guidelines consistent across channels.cmo-positioning Pricing & packagingChoose pricing model, tiers, value metric and the pricing page, and plan price changes.cmo-pricing-strategy

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