24 skills

Social & community skills

LinkedIn, Facebook, Instagram, Google Business, YouTube and TikTok.

Chinese social platformsChoose and run mainland-Chinese platforms (Xiaohongshu, WeChat, Douyin, Weibo, Zhihu, Bilibili): native notes, articles and video packs, compliance checks and a draft-only hand-off.cmo-china-social Community marketingStart or grow a community (Discord, Slack, forum, Reddit) that drives product growth and loyalty.cmo-community Employee and founder advocacyRun a voluntary programme where employees and founders share the company's news in their own words: opt-in, share kits with varied angles, disclosure, staggered timing and honest tracking.cmo-employee-advocacy Facebook Page post writingWrite Facebook Page posts that land before 'See more' (question, behind the scenes, tip, before/after, offer, story), adapt one idea from LinkedIn or the blog, then queue them in CMO.so.cmo-facebook-posts Google Business post writingWrite Google Business Profile posts that nearby customers act on: a first line that says what's new, why it matters locally, one action that matches the post's button, about 300 characters, no links, phone numbers, hashtags or regulated-product claims; adapt an idea or article, then queue it in CMO.so.cmo-google-business-posts Influencer & creator partnershipsFind, vet and brief creators, structure deals and measure what each partnership returns.cmo-influencer Instagram post writingWrite Instagram posts where the picture does the stopping and the caption does the keeping: the short title and line on the picture, a set of 4 for steps or tips, and a caption with a hook before '… more', no links and 3-5 hashtags; adapt one idea from LinkedIn, Facebook or the blog, then queue it in CMO.so.cmo-instagram-posts LinkedIn engagement & outreachGrow reach through comments, replies and connection notes with a daily routine that does not feel spammy.cmo-linkedin-engagement LinkedIn post writingWrite and lint LinkedIn posts (story, how-to, opinion, carousel, poll) with strong hooks, then queue them in CMO.so.cmo-linkedin-posts LinkedIn profile optimisationAudit and rewrite a LinkedIn profile or company page: headline, About, experience, Featured and banner.cmo-linkedin-profile LinkedIn strategy & analyticsPositioning, content pillars and a test plan for LinkedIn, judged by what the numbers actually say.cmo-linkedin-strategy Threads, Bluesky & MastodonBuild a presence on Threads, Bluesky and Mastodon: fit check, profile and server setup, native posts within each network's limits, discovery, reply routine and honest measurement.cmo-open-social Instagram, TikTok & Facebook (organic)Grow organically on Instagram, TikTok and Facebook: profile, formats, posting rhythm, hooks and what to measure.cmo-organic-social Pinterest for blog and product trafficTurn articles and product pages into keyword-led Pins, boards and a steady fresh-Pin schedule that brings search traffic from Pinterest.cmo-pinterest Reddit marketingEarn an honest, disclosed presence in the subreddits where buyers ask questions: map each community's rules, contribute first, draft launch posts and replies, and correct outdated threads AI answers rely on.cmo-reddit Short-form videoIdeas, hooks, scripts and an edit plan for Reels, TikTok and Shorts from what the business already knows.cmo-short-form-video Social analyticsMeasure social performance honestly: engagement, reach, clicks and pipeline, with benchmarks and next tests.cmo-social-analytics Social crisis responsePrepare for and run the response when something goes wrong in public: triage and severity, pausing scheduled posts, holding statements, fair moderation, approvals and the stand-down.cmo-social-crisis Social listening and topic pulseWatch public conversations for the brand, competitors, buyer questions and rising topics, surface only the few worth a reply or a post, and turn themes into content ideas.cmo-social-listening Social media strategyPick platforms, pillars, cadence and formats, and run a content calendar with CMO.so's LinkedIn queue as the engine.cmo-social-strategy TikTok caption writingWrite one TikTok video's caption so it's found in TikTok search and watched to the end: the keyword in the first line, 3-5 specific hashtags, no dead links; and check the video before it goes out: the first second, completion and loop, on-screen words in the safe zone, the cover frame, music rights, no other app's watermark and the AI label; then save it to the CMO.so TikTok queue.cmo-tiktok-posts X (Twitter) growthBuild an audience on X: positioning, posts and threads, reply strategy and what to measure.cmo-x-growth YouTube Short writingWrite one YouTube Short's title, description, tags and hashtags so it's found and watched, and check the video before it goes out: the first seconds, the loop, captions inside the safe zones, licensed music and no other platform's watermark; then save it to the CMO.so YouTube queue.cmo-youtube-posts YouTube channel strategyPlan a long-form YouTube channel: positioning, topics from outlier analysis, titles and thumbnails, scripts, a 90-day plan and what to measure.cmo-youtube-strategy

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